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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Consumer preferences of selected milk products
 ČÁSENSKÁ, Julie
The aim of this thesis was to evaluate the offer of fermented dairy products in the market network, and evaluate the favourite flavours of yogurts among university students. Market research of fermented dairy products was conducted in 3 hypermarkets, all the products in the offer were recorded. A simple anonymous questionnaire was created in order to obtain the necessary data about the popularity of each flavour among university students. The questionnarie was presented to a selected group of university students in the age of 20-35 years and it was completed by a total of 400 respondents. The results showed that the most popular yogurt is the one with pieces of fruit, the most popular flavour is strawberry. Banana flavour is the least favorite flavour among the consumers. The survey also showed that the most important criterion when choosing a yogurt is the producer and price.
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